4.
Script, Planning Video & Voices> During the first writing exercises, I wrote from different perspectives, including Drake's perspective, who wants to protect his voice at all costs and takes action against all fakes.
> This exercise gave rise to the idea of integrating Drake into the video as a character with a strong opinion. Since it was clear that Drake represents the contra opinion, I looked for a suitable character with a pro opinion. Demna, the creative director at Balencia, often worked with appropriation when he was still active at Vêtements and seemed to fit very well as a pro-voice.
> In order to understand as precisely as possible what Drake and Demna had to say about intellectual property and counterfeits, I watched hours of interviews.
> In addition to the two characters, there is a narrator who introduces the references.
> I wanted to not only deal with the practice of bootlegging theoretically in the thesis, but also to apply it. That's why I invested a lot of time in technical research into AI-generated voices.
> I’ve started to work with RVC which is an open source model and quite accessible if you’ve watched the right tutorials.
> Since I wasn't one hundred percent satisfied, I looked for alternatives.
> In the end, I chose Eleven Labs because the quality is by far the best in terms of quality and functionality. I trained the voices of Drake and Demna myself by cutting together audio material and uploading it. The narrator's voice is a default voice from Eleven Labs.
> I also made the first sketches for the video. See below.
> Design-wise (for the video lecture) i decided to work with a style i established working on my potfolio: Collaging and layering. I used this style to bring my process images, often of poor quality, into a presentable format. In short, images of different quality can be displayed very well. This low-effort aesthetic, as some might call it, is a suitable way for me to deal with a lot of material from different sources and to gather inspirations and ideas.