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Collecting, Research & Searching for mentors> I started with some research, I created a collection of images in which I gathered everything I could find on the subject. From Elvis impersonaters to appropriated logos and high-fashion references. > I knew quite early on that I’d like to do an audiovisual thesis. I chose James Langdon as my mentor, who does video lectures himself.
> The basis of my literature research was the book "Unlicensed" by Ben Schwartz.
> For example, I found a project by MSCHF, “The Global Supply Chain Telephone” in which they asked various factories to make bootlegs of a high-fashion bags, to show hidden creative labour.
> Another reference were Hans-Rudolf Lutz’ covers for “Typografische Monatsblätter” where he appropriated styles from other magazines.
> I also got to grips with cover songs, or rather AI cover songs, which ultimately led to the choice of my characters, which I will explain later.
> An article i can highly recommend: “The Umami Theory of Value: Autopsy of the Experience Economy” by NEMESIS.
> And another one: “My Collectible Ass” by McKenzie Wark.